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Why the Poppy? The Story of the Remembrance Poppy

Explainer · Remembrance · ~8 min read · Updated October 2026

Hundreds of red artificial poppies tucked into the gaps beside rows of engraved names on a long bronze roll of honor wall, receding along a colonnade

Gerard Dutton, 2015, via Wikimedia Commons, CC0.

Quick answer

Why is the poppy a symbol of remembrance?

Because red field poppies flourished in the shell-churned soil of the Western Front, and John McCrae's 1915 poem "In Flanders Fields" tied them to the graves of the dead. Moina Michael in the United States and Anna Guérin of France then made the flower a badge and a fundraiser, adopted by veterans' groups from 1920.1

Each November millions of people in Britain, Canada and Australia pin a red flower to their coats. The poppy is the best known symbol of remembrance of the First World War, yet it became one almost by chance: a wild flower on broken ground, a grieving doctor's poem, and two determined women.2

Key points

Why do people wear poppies on Remembrance Day?

People wear poppies to remember those who died in war and to raise money for veterans and their families. Red field poppies grew on the battlefields of Flanders and northern France, John McCrae's poem made them the flower of the fallen, and veterans' organizations have sold them every year since 1921.8

A flower of broken ground

The field poppy is a weed of disturbed earth. On the Western Front land was fought over and blasted by artillery again and again, and the shelling brought buried poppy seeds to the surface, where they sprouted in the light. Soldiers saw the flowers everywhere, and some pressed the petals into letters sent home. Among them were the fields around Ypres in Belgian Flanders, fought over from the first battle there in 1914 to Passchendaele in 1917.9

John McCrae and "In Flanders Fields"

John McCrae, a doctor from Guelph, Ontario, served as a medical officer with the 1st Brigade, Canadian Field Artillery, during the Second Battle of Ypres in the spring of 1915. On 2 May 1915 his friend Lieutenant Alexis Helmer was killed in the fighting, and McCrae led the burial service himself. The poem is dated to the next day, 3 May. Accounts differ on whether he wrote it on an ambulance step or inside the Essex Farm dressing station.10

Black and white head and shoulders portrait of a clean shaven officer with short parted hair, in a buttoned service tunic with a leather cross strap
Lieutenant-Colonel John McCrae, the Canadian army doctor who wrote “In Flanders Fields”. Portrait reproduced in the 1919 Putnam edition of his collected poems, published the year after his death. McCrae never saw his poem's flower become a badge of remembrance. Public domain

The Spectator in London turned the poem down, but Punch printed it on 8 December 1915; according to The Canadian Encyclopedia, McCrae's name did not appear with it. It quickly became one of the most popular poems of the war. Its opening line, "In Flanders fields the poppies blow", tied the flower to the graves of the dead. McCrae did not live to see what followed: he died of pneumonia at Wimereux in northern France on 28 January 1918.11

Rows of white headstones on a mown lawn, with red flowers planted between them, trees behind and a tall stone obelisk rising above the trees under a blue sky
Essex Farm Cemetery near Ypres in Belgium, beside the dressing station where McCrae tended the wounded in 1915. Photograph by Benoit Brummer (Trougnouf), September 2018. Benoit Brummer, CC BY 4.0

Moina Michael, the American who kept the faith

Moina Michael, a teacher from Georgia, was working for the YMCA in New York when McCrae's poem moved her. Just before the Armistice of November 1918 she wrote a reply in verse, "We Shall Keep the Faith", and resolved always to wear a red poppy in memory of the dead; the University of Georgia dates her poem to 9 November. The National WWI Museum dates her first sales of the memorial poppy to that November, and back in Georgia she campaigned by letter for its adoption across the country. In 1920 the American Legion made the red poppy its memorial flower.12

A speckled red granite plaque lying in grass, engraved in gold letters to the memory of Moina Michael of the United States of America, the first Poppy Lady
Memorial stone to Moina Michael at the National Memorial Arboretum in England, photographed by Matt Brown in May 2023. The inscription calls her the first Poppy Lady and credits her campaign for the red poppy as the symbol of remembrance. Matt Brown, CC BY 2.0, via Wikimedia Commons.

Anna Guérin, the Poppy Lady from France

Anna Guérin, a French lecturer, turned the idea into an international fundraiser. Through her American and French Children's League she organized French women, children and veterans to make cloth poppies, sold abroad to help rebuild the devastated regions of France. A tag on one of her poppies, now in the Australian War Memorial, reads "Poppy Lady From France", and IWM notes that by 1920 her work had helped bring the American Legion to adopt the flower.13

Britain: the first Poppy Appeal, 1921

The British Legion was only months old when Guérin visited it in 1921 with samples of poppies made by French women and asked whether it would adopt the flower to raise funds; IWM dates the visit to August. According to the Legion, it ordered a million poppies from her, then eight million more from British makers after Earl Haig, its figurehead, declared that 11 November should be a Poppy Day. The first appeal, on 11 November 1921, sold out almost at once. The Legion puts the sum raised at over £100,000; IWM curator Laura Clouting compares it to around three million pounds today.14

Accounts differ on who took the first step. Poppyscotland's history says Haig himself noticed French widows selling silk poppies and ordered nine million for the day, while the Legion and IWM give the initiative to Guérin.15

The Poppy Factory and Lady Haig's four petals

In 1922 the Legion set up its own poppy factory, staffed by disabled ex-servicemen. The Legion credits Major George Howson MC, founder of the Disabled Society, with starting it on the Old Kent Road in London; 41 disabled men filled the order for the 1922 appeal, and the works moved to Richmond in 1926. It still makes poppies today.16

Few of those poppies reached Scotland, so in 1926 Lady Haig, the field marshal's wife, set up a factory in Edinburgh to make poppies for Scotland alone. Its poppies have four petals and no leaf, while the Richmond design has two petals and a leaf, a difference that remains today.17

Canada: McCrae's country

Guérin's idea reached the Great War Veterans Association, forerunner of the Royal Canadian Legion, in 1921. The Legion records that it was discussed at a meeting in Port Arthur, Ontario, now Thunder Bay, and adopted on 6 July 1921.18

Australia and New Zealand

The Australian Returned Soldiers and Sailors Imperial League, forerunner of today's RSL, first sold poppies for Armistice Day in 1921. According to the Australian War Memorial it imported a million silk poppies made with Guérin's league and sold them for a shilling each, with part of the money going to a charity for French children.19

New Zealand took a different path. In 1921 Guérin's representative, Colonel Moffatt (the RSA spells it Moffat), visited the country, and the RSA, its returned soldiers' association, ordered some 360,000 French-made poppies for Armistice Day, but the shipment arrived too late. The appeal moved to the eve of Anzac Day, the anniversary of the Gallipoli landings. New Zealand's first Poppy Day was held on 24 April 1922 and raised £13,166, part of it sent to the French Children's League.20

The United States: Buddy Poppies and National Poppy Day

In the United States the poppy belongs mostly to spring. After the American Legion adopted it in 1920, the Veterans of Foreign Wars, by its own account, held its first nationwide poppy distribution in 1922. Its "Buddy Poppies" are assembled by disabled and needy veterans, a practice the VFW dates to 1924. According to the American Legion Auxiliary, the Legion family asked Congress to designate the Friday before Memorial Day, in late May, as National Poppy Day.21

A group of men in dark suits and overcoats, most holding hats, stand on a garden path in front of a pale building and a lattice fence while one man pins a small flower to the lapel of the man in the center
President Calvin Coolidge receives the first “Buddy Poppy” from Captain William Homer Carroll, 1924. Glass plate negative by the Harris and Ewing studio, Library of Congress. The Veterans of Foreign Wars sold Buddy Poppies assembled by disabled veterans. Public domain (Library of Congress)

How and when the poppy is worn

In Britain the poppy is worn in the weeks before Armistice Day and Remembrance Sunday, and the Legion says a poppy can be worn at any time of year to show support for the armed forces, past or present. The Royal Canadian Legion asks Canadians to wear the poppy on the left side, over the heart, from 24 October until 11 November.22

The white poppy and other colors

Not everyone wears red. The white poppy goes back to 1933 and members of the Co-operative Women's Guild; according to the Peace Pledge Union, many of them had lost relatives and friends in the First World War. IWM describes the white poppy as a peace symbol taken up by the Peace Pledge Union in the 1930s to challenge militarism; the union, which distributes it today, says it remembers all victims of war, civilians included. IWM also notes that some people see the red poppy itself as a contested symbol.23

Red poppies in Poland: Monte Cassino

The poppy badge is mainly a Commonwealth and American custom. In Poland 11 November is above all Independence Day, as our article on Veterans Day and 11 November explains. For Poles, red poppies mean one song: "Czerwone maki na Monte Cassino" (The Red Poppies on Monte Cassino). It was written in the night of 17 to 18 May 1944, hours before soldiers of the Polish II Corps took the monastery hill at Monte Cassino. The words are by Feliks Konarski, known as Ref-Ren, and the music by Alfred Schütz, both serving with the II Corps. The history portal dzieje.pl observes that comparisons between poppies and the blood of the fallen can already be found in McCrae's poem.24

Frequently asked questions

Why is the poppy a symbol of remembrance?

Red field poppies flourished in the soil churned up by shelling on the Western Front, and John McCrae's 1915 poem "In Flanders Fields" linked them to the graves of the dead. Veterans' groups adopted the flower after the war.

Who started the poppy appeal?

Moina Michael in the United States and Anna Guérin of France both campaigned for the poppy. Guérin brought French-made poppies to the British Legion, whose first Poppy Appeal was held on 11 November 1921.

What does a white poppy mean?

It stands for remembrance of all victims of war together with a commitment to peace. White poppies were first made in 1933 by the Co-operative Women's Guild and are distributed today by the Peace Pledge Union.

When do you wear a poppy?

In Britain and the Commonwealth, in the weeks before Remembrance Sunday and 11 November; in Canada from 24 October. New Zealand sells poppies before Anzac Day, and Americans wear them around Memorial Day.

Do Americans wear poppies?

Yes, mainly around Memorial Day in May. The American Legion adopted the poppy in 1920, the Veterans of Foreign Wars distributes Buddy Poppies assembled by veterans, and National Poppy Day is the Friday before Memorial Day.

Notes

A number in the text points to a note; each note names the works that paragraph draws on, listed in full under Sources.

  1. Imperial War Museums, “Why we wear poppies on Remembrance Day”; Royal British Legion, “The poppy”; The Canadian Encyclopedia, “John McCrae”; The Royal Canadian Legion, “The Poppy”; UGA Today, “The Poppy Lady”. ↩
  2. Imperial War Museums, “Why we wear poppies on Remembrance Day”; Royal British Legion, “The poppy”. ↩
  3. Imperial War Museums, “Why we wear poppies on Remembrance Day”; Royal British Legion, “The poppy”. ↩
  4. The Canadian Encyclopedia, “John McCrae”; The Royal Canadian Legion, “The Poppy”. ↩
  5. Imperial War Museums, “Why we wear poppies on Remembrance Day”; The Royal Canadian Legion, “The Poppy”; Australian War Memorial, “Artificial poppy”. ↩
  6. Imperial War Museums, “Why we wear poppies on Remembrance Day”; Poppyscotland, “The history of the poppy”; Royal New Zealand Returned and Services' Association, “The Poppy Appeal”. ↩
  7. dzieje.pl, “Czerwone maki na Monte Cassino, czyli pieśń, przy której się nie tańczy”; Rzeczpospolita, “Kto widział maki na Monte Cassino?”. ↩
  8. Imperial War Museums, “Why we wear poppies on Remembrance Day”; Royal British Legion, “The poppy”; The Royal Canadian Legion, “The Poppy”. ↩
  9. Royal British Legion, “The poppy”; Imperial War Museums, “Why we wear poppies on Remembrance Day”. ↩
  10. The Canadian Encyclopedia, “John McCrae”; Veterans Affairs Canada, “Lieutenant Colonel John Alexander McCrae Memorial”; The Royal Canadian Legion, “The Poppy”. ↩
  11. Imperial War Museums, “Why we wear poppies on Remembrance Day”; The Canadian Encyclopedia, “John McCrae”; Poppyscotland, “The history of the poppy”; Veterans Affairs Canada, “Lieutenant Colonel John Alexander McCrae Memorial”; The Royal Canadian Legion, “The Poppy”. ↩
  12. UGA Today, “The Poppy Lady”; National WWI Museum and Memorial, “Poppies for Remembrance and Commemoration”; Imperial War Museums, “Why we wear poppies on Remembrance Day”. ↩
  13. Imperial War Museums, “Why we wear poppies on Remembrance Day”; Royal British Legion, “The poppy”; Australian War Memorial, “Artificial poppy”. ↩
  14. Imperial War Museums, “Why we wear poppies on Remembrance Day”; Royal British Legion, “The poppy”. ↩
  15. Poppyscotland, “The history of the poppy”; Imperial War Museums, “Why we wear poppies on Remembrance Day”; Royal British Legion, “The poppy”. ↩
  16. Imperial War Museums, “Why we wear poppies on Remembrance Day”; Royal British Legion, “The poppy”; Royal British Legion, “Story of the Poppy Factory”; The Poppy Factory, “Visit the home of Remembrance Wreaths”. ↩
  17. Royal British Legion, “The poppy”; Poppyscotland, “The history of the poppy”; Imperial War Museums, “Why we wear poppies on Remembrance Day”. ↩
  18. The Royal Canadian Legion, “The Poppy”; UGA Today, “The Poppy Lady”. ↩
  19. UGA Today, “The Poppy Lady”; Australian War Memorial, “Artificial poppy”. ↩
  20. Royal New Zealand Returned and Services' Association, “The Poppy Appeal”; Auckland War Memorial Museum, “History of Poppy Day”. ↩
  21. Veterans of Foreign Wars of the United States, “Buddy Poppy”; National WWI Museum and Memorial, “Poppies for Remembrance and Commemoration”; American Legion Auxiliary, “National Poppy Day”. ↩
  22. Royal British Legion, “The poppy”; The Royal Canadian Legion, “The Poppy”. ↩
  23. Peace Pledge Union, “White poppies”; Co-operative News, “White poppies tell the story of the alternative Remembrance Day”; Imperial War Museums, “Why we wear poppies on Remembrance Day”. ↩
  24. dzieje.pl, “Czerwone maki na Monte Cassino, czyli pieśń, przy której się nie tańczy”; Rzeczpospolita, “Kto widział maki na Monte Cassino?”. ↩

Sources

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